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Podcast: Business Is Boring
Episode: The New Zealander helping drive TikTok’s massive growth
Description: Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he’s joined by Hongi Luo, brand director at TikTok.In terms of cultural reach and impact, the biggest tech app in the world right now may well be TikTok. It’s where music companies are trying to break acts, it’s where memes are emerging, it’s where a lot of people find their news and information. It’s wildly varied, and it’s k...