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Podcast: Behind the Growth
Episode: Michael McCunney on Pricing for the Win
Description: Pricing is complex but one of the biggest growth levers–even in a dire economy, and It continues influencing customer decisions. So invest in getting it right.In this episode of Behind the Growth, we invited Vice President of Marketing at Revenue Analytics, Michael McCunney, to share what successful Revenue Management is all about and how you can price to balance customer value and business growth. Key Takeaways- Pricing is one of the biggest growth levers- Price to balance customer value and business growth- Pricing plays a cr...