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Podcast: Guy Kawasaki's Remarkable People
Episode: Dr. Jonah Berger: Wharton Professor, best-selling author, and world-renowned expert on change
Description: Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals as well as three international best-selling books including Contagious: Why Things Catch On. He teaches Wharton’s highest rated online course, and ac...