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Podcast: The Alternative Investment Podcast
Episode: The Marketing Revolution In Private Equity, With Angela Hwang
Description: Twenty years ago, many executives in finance and asset management firms scoffed at the idea of marketing’s importance. But the world has moved on, and many leading firms have now placed marketing at the forefront of their growth strategy. Why? Because great marketing is all about data, and execs are learning that great marketing can complement great operations to create a revenue-generating growth machine.Angela S. Hwang, Chief Marketing Officer at First National Realty Partners, joins Andy Hagans to discuss the marketing revolution that’s occurring in the world of private equity.Show notes: https...