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Podcast: Foodpreneur with Chelsea Ford
Episode: #67 A Rapid-fire Exercise to Win More Accounts Pt. 1
Description: Send us Fan MailLanding a meeting with a buyer, and impressing them once you do is not easy; if it was, everyone with a packaged food and drink product would be on shelves. You need to nail your sales pitch so you land a meeting, and then get stocked; but what exactly do buyers want and need to hear before they’ll even consider putting your product on their shelf?Here’s a hint, it’s not just how great-tasting your product is, or how good it will look on shelves.Despite needin...