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Podcast: The Glossy Podcast
Episode: Veronica Beardâs founders: âOur stores are our greatest labsâ
Description: Fourteen years ago, sisters-in-law Veronica Swanson Beard and Veronica Miele Beard set the foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. âWe ultimately wanted to create a [womenâs] uniform,â Swanson Beard said on the latest Glossy Podcast. âWe started with the jacket by making a run of them that we sampled using remnant fabric from Mood Fabrics. We didn't know what we didn't know, and it was great.â Influenced by the stock market crash the year before the brandâs launch, Swanson Beard and Miele Beard opted to focus on a...