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Podcast: The Revenue-Driven CMO
Episode: The Multi-Disciplined Marketing Leader - Juliette Kopecky - The Revenue-Driven CMO - Episode # 100
Description: Today’s guest is a data-driven marketing leader with vast experience running teams and launching products within high-growth B2B SaaS companies. She is extremely passionate about understanding customers and using that to inform her marketing efforts. Juliette Kopecky is the CMO at LinkSquares and an angel investor. Juliette discusses the perspective that future marketing leaders need to have, why marketing should collaborate more with sales, and how to run an effective marketing team. Takeaways: Being a successful marketer goes far beyond a good understanding of marketing tactics. In order to become a mar...