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Podcast: Revitalise & Grow
Episode: S6. Ep5: Unsocial brands - can brands exist without social media?
Description: Can brands exist without social media in 2023? In this week’sepisode we’re examining the rise of so-called ‘unsocial brands’ – brands whohave decided to turn their back on social media. Whilst this may not be anoption for many businesses, it raises some interesting questions on theproblems of growing your brand on a third-party platform. We look at theexample of cosmetics company, Lush, who took the decision to stop posting totheir social media platforms in 2021, and share our thoughts on other ways tom...