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Podcast: Africa Business of Sport Podcast
Episode: E54: #SportBlockchain – Adan Kedem, CMO at Worlds Busters
Description: This episode is part of our six-part series #SportBlockchain with regular co-host, Chief Operating Officer of Blocksport Samir Ceric, where we explore the implications of the intersection of blockchain technology and the global sport industry with experts across the Web3 sector.
In this episode, Chief Marketing Officer of Worlds Busters Adan Kedem, joins Edem and Jabu to discuss sport and the metaverse including; how the metaverse promises to revolutionise sports consumption, why rapidly evolving virtual experiences could lead in decreased matchday attendance for sports events and how sports club, organisations and brands should approach the Metaverse and intricate sport-Web3 space.
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