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Podcast: The CMO Podcast
Episode: Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose
Description: Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey.Nature's Fynd is a remarkable company that emerged from NASA research on microbes in Yellowstone National Park, where they unearthed a groundbreaking nutritional fungi protein. This protein offers...