Want to create an interactive transcript for this episode?
Podcast: HBR On Strategy
Episode: The Head of Cirque du Soleil on Creativity and Strategy
Description: “Creativity has to be at the forefront because if you don’t do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre.
He tells Adi Ignatius, host of HBR’s The New World of Work video series, why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of new acts.
Key topics include: creativity, strategy, brand management, risk management...