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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)
Description: It's been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn.
Common business logic tells us to focus on what's important. If you make $50 per hour and you can pay someone $40 to mow your lawn, you are $10 ahead if it takes you an hour to do it yourself.
Do you view marketing as a chore? I like to think of it as an investment. Yes, you can buy tools (or rent them in the form of a subscription), but they require some...