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Podcast: Under the Influence with Martin Harvey
Episode: Using science to help you communicate chiropractic
Description: The bottom line is that science is THE currency of influence. Anti-chiropractic zealots try to position chiropractic as "unscientific" because they know that it will put people off using chiropractic. Using science in your communication can help give you and your message more credibility and authority and this means more people are likely to start and continue care with you.It's easy to get it wrong though. If you get too 'sciencey' then you will just get glazed eyes and bored people. If you get too simple or emphatic then you can actually lose credibility!In this...