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Podcast: Good Morning, HR
Episode: Delivering on "Brand Promise" to Customers with Kerry-Ann Betton Stimpson
Description: In episode 96, Coffey talks with Kerry-Ann Betton Stimpson about maximizing employee engagement through internal marketing.They discuss the role of the marketing function in an organization; the relationship between marketing and sales; the importance of proper onboarding for all employees to reinforce the company's mission, vision, and purpose; the role of internal marketing to engage employees so that they deliver the brand promise; and strategies to motivate employees to become advocates for the company.Good Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information about ou...