Want to create an interactive transcript for this episode?
Podcast: VinePair Podcast
Episode: Introducing VinePair's Taplines
Description: Introducing Taplines, a brand-spankin’-new podcast about the modern history of American beer, only on the VinePair Podcast Network. Each week, contributing editor and columnist Dave Infante will interview a different guest about a triumph, tribulation, or turning point in the evolution of the United States’ multibillion-dollar beer industry. This week, the Original Lite Beer from Miller hit American supermarket shelves in 1975 — and from then on, nothing was the same. To learn how the beer that we'd come to know simply as Miller Lite lit the fuse on the intense, decades-long campaign of corporate competition known to industry insiders simply...