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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: The Cold, Hard Truth About Cold Calling with Gerry Hill
Description: Gerry Hill leads a team of battle hardened sales veterans who help your highly paid, valuable salespeople have 5-6 effective calls with named target prospects an hour.
His company makes about 40,000,000 cold calls per year for their clients. They've done the analysis and these are the stats on cold calling:
On average, reps making manual dials achieve a dial rate of 15 dials per hour
With 1 effective for every 33 dials unless ... you're calling senior IT Execs
But only 1:46 dials to effectives for senior IT execs
41% of those have 2 or more layers to navigate. Each layer takes 2 minutes...