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Podcast: Building A Better Brandยฎ
Episode: Serenbe's Garnie Nygren & Monica Olsen: On How to Build Sustainable Communities, the Biophilic Business, and A Brand That Outlives You
Description: An illustrious community of thriving citizens, Serenbe serves as a haven for those seeking sanctuaries away from the bustling city life, yet lust for the bountifulness of a clean, yet urban zen within nature. Serenbe founders Steve Nygren and Marie Lupo Nygren believe that if you want to change the world, start in your own backyard. The couple discovered the property now known as Serenbe on a weekend outing to introduce their three girls to the Georgia countryside in 1991. Weekend visits for the family transformed their lives, and three years later they sold their Atlanta home and relocated full-time...