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Podcast: Behaviour Change Marketing Bootcamp
Episode: E48 How to sell in behavioural science
Description: It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you.
This weeks episode explains how to do that.
The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms team. A double whammy of selling in - selling up and pushing the vision.Â
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