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Podcast: Today In History with The Retrospectors
Episode: Fox's 'Glee' Gambit
Description: Ryan Murphy and Brad Falchuk’s musical comedy-drama ‘Glee’ was first screened on Fox on May 19th, 2009. In a strategy to whip up excitement before the season premiere in the Autumn, the network showed the pilot in a plum post-‘American Idol’ slot, and then besieged websites and social networks with advertisements over the Summer.The strategy worked - justifying ‘Glee’s enormous budget, relatively unknown cast, and complex musical rights negotiations - and by the end of 2009 the show had generated 25 Billboard Hot 100 hits from its soundtrack.In this episode, Arion, Rebecca and Olly expla...