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Podcast: The Insatiable Appetite
Episode: A sneak peek at the needs driving beverage consumption
Description: Key findings from our Modern Beverage Culture 2023 study indicate that there are only a handful of need states behind all beverage occasions — and they often overlap. In our latest podcast, lead syndicated research analysts Danielle Kleiner-Kanter and Judi Harris give us a taste of one of those needs: hydration. Water is a logical and popular choice when fulfilling this need state, but it can sometimes feel boring in a sea of other options. Danielle and Judi discuss opportunities to infuse beverages with fun and flavor when addressing hydration, plus how consumers feel about sugar in thei...