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Podcast: Can Marketing Save the Planet?
Episode: Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory
Description: “Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”
Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development and lifecycle assessments in the sportswear industry. Sam talks about how whilst studying, she was told after delivering her final project that, she “didn’t understand the clothing industry”, - in reality, she was way ahead of everyone else and could se...