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Podcast: Fat Mascara
Episode: How Beauty Brands Use Social Media with Digital Marketing Expert Leslie Hall
Description: You know how certain products are suddenly all over your feed, and all your friends are buying them? Leslie Hall, founder of Iced Media, a beauty-focused paid social agency, explains how that happens. She breaks down the ways that brands use (and should be using!) social media to reach customers. This is a must-listen for anyone who works in the beauty industry, but also for consumers who want to understand how social-media marketing works, so they can make informed shopping decisions. Plus, Leslie shares tips on how to find sales and coupon codes online, and tells us about her...