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Podcast: Perfume Room
Episode: 85. The Case for Minimalist Perfume (w/ Liis Co-Founders Alissa Sullivan & Leslie Hendin)
Description: Liis Co-Founders Leslie Hendin and Alissa Sullivan are in the Perfume Room today! It seems like every day a new niche fragrance brand pops up, making it all too easy to get lost in the shuffle. Liis has been able to make waves and grow a cult following in the fragcomm because of their fragrances’ easy-to-wear, minimalist and ethereal-like qualities. Alissa and Leslie share how Liis came to be, dating all the way back to their meet cute many moons ago in London. They talk about their learnings as a small business including everything from figuring out how to en...