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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Build a Brand that Consumers Can Relate To
Description: The value of establishing a strong brand is indisputable. Even in tough times companies with power brands - or even just strong brand recognition within one sector - outperform the market.  Established brands are also better positioned to ride the economic peaks and troughs that often crush near competitors.While understanding why we need to invest in brand building is easy, figuring how to do it is a bit more complicated.Meet Carolyn Walker, CEO & Managing Partner of Response Marketing, an award-winning independent marketing agency that has help market leaders such as Logitech, Mc...