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Podcast: On Target: Sales Leaders
Episode: S2 Ep6: Using a Customer-Centric Approach to Generate Pipeline, with Bill Rufo
Description: Can being more direct with customers fuel higher sales?Bill Rufo drops by the studio to chat with Alex about his customer-centric approach to pipeline generation. As the CRO for the IT sourcing firm, UpperEdge, Bill has a unique perspective on building and maintaining a more effective sales team.He talks about the human aspect of building pipeline, the important role of curiosity in prospecting, and why articulating a vision ahead of time is a crucial part of ensuring scalability.  Follow Bill:LinkedIn: https://www.linkedin.com/in...