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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for Us
Description: Jeff MacDonald is the Social Strategy Director here at Mekanism. A born teacher, we’ve been learning from him ever since he joined the Mekanism team in 2015 as our first Experience Designer. Jeff has been named one of the 15 advertising executives leading the charge into generative AI by Business Insider and he’s our in-house AI guru. He currently works alongside strategists and creatives to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for...