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Podcast: Almond Journey
Episode: Marketing Bulletin, May 2023: Leveraging Nutrition Research, German Partnership, Expo West
Description: May's Marketing Bulletin from the Global Market Development and Reputation Management teams at the Almond Board of California. Leveraging Nutrition Research The Almond Board is currently running ads on Facebook and Instagram encouraging consumers to learn more about the benefits of eating almonds before meals. Ads seek to reach people that express interest in topics such as specific diet trends (e.g., paleo, keto), nutrients, or visit health websites like WebMD, and more. The ads just aren’t running in the U.S. but have been translated into local language and are running in...