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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Bizarreness Effect
Description: Bizarreness Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The bizarreness effect is defined by Wikipedia as bizarre material that is better remembered than common material. Presentations that use bizarre information are more easily remembered than conventional ones. Founders can capture and maintain the interest of investors by using unusual wording or language. This works when the unusual phrase or sentence is mixed with common words and sentences. It causes the investor to spend more time encoding the information. This makes it easier for investors to recall l...