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Podcast: Svencast
Episode: How To Increase The Price Of Your Product Or Service
Description: Do you want to earn more from your products?
Not sure how to decide your product price?
In this video, I explore the art of pricing your product or service to get the highest price possible.
It all comes down to the perceived value and customer circumstances, particularly pain. I examine how pain can influence a customer's willingness to pay and how to use scarcity to create urgency in the sales process. However, it’s crucial to emphasize real scarcity to maintain trust and reputation.
I also explain the convenience of buyi...