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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Context Effect
Description: Context Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Context effect is defined by Wikipedia as cognition and memory are dependent on context, such that out-of-context memories are more difficult to retrieve than in-context memories Investors need context in order to understand the startup offering such as the problem to be solved. In pitching founders include basic concepts in the presentation. The problem, solution, and product must be defined upfront. With context, the investor can understand the rest of the pitch such as the business model, competitive...