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Podcast: SIMPLE brand With Matt Lyles
Episode: Emmanuel Probst - Assemblage: The Art and Science of Brand Transformation
Description: In this week’s episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.Emmanuel’s the Global Lead of Brand Thought-Leadership at Ipsos. He’s an adjunct professor of Consumer Market Research at UCLA. And he’s a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest - Assemblage – The Art and Science of Brand Transformation.Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all...