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Podcast: The Revenue-Driven CMO
Episode: How To Think Like A CRO - Allison MacLeod - The Revenue-Driven CMO - Episode # 101
Description: Today’s guest is a global marketing strategy expert who is passionate about building high-performing teams and coaching the next marketing leaders. Allison MacLeod is the Chief Marketing Officer of Flywire and is a Member of the Board Of Trustees for the Mass Technology Leadership Council. Allison shares the ROI mindset that marketers need to have, the importance of prioritizing cost-effective revenue, and how to develop a strong and capable team as a marketing leader. Takeaways: Whether in B2B or B2C, as the CMO, you need to understand the ROI generated fro...