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Podcast: Scratch: CMO Interviews
Episode: How To Build an Iconic Brand with CMO of PepsiCo Int’l Beverages, Mark Kirkham
Description: Join us for another insightful episode of Scratch, hosted by Eric Fulwiler, with special guest Mark Kirkham, the CMO of PepsiCo International Beverages. PepsiCo is an iconic brand, recognized globally for its diverse portfolio and commitment to societal impact. Mark shares his wealth of marketing knowledge on building a brand that goes beyond just products and stands for a purpose that resonates with its consumers. He emphasizes the importance of being relevant, differentiating your brand, and aligning your actions with your brand's broader mission.Mark also talks about the strategic marketing choices brands need to make to...