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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Journey Into Security And Digital Experience: Exploring Different Personas And Strategies For AR Program with Ashish Malpani
Description: ! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.
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Ashish shares his thoughts on digital experience, how they provide the right tools to maintain good cyber hygiene, and how to improve the cyber security program. They also try to see what the customer experience is like. He goes on and explains how DX team is spread out in different parts, the types of content Ashish sees resonating so well with developers and technical customers. T...