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Podcast: The Tourism Teacher
Episode: The 4 Types of Media in Destination Marketing
Description: Our latest episode of the Tourism Teacher features our inaugural guest, Adam Stoker, the CEO and President of Relic. Adam and Andi talk about what the four types of media are and how destinations can best use them in their marketing strategies. It is important to remember that each type of media has its unique advantages and limitations and a good marketing plan should include elements of all four: paid, earned, shared and owned.If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!The Tourism Teacher is a pa...