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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Humor Effect
Description: Humor Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The humor effect is defined by Wikipedia as humorous items that are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor. Startup pitches with humor are more memorable than those without. Founders should include humor in their pitches as investors will more likely remember it. Humor also puts a positive spin on the pitch as...