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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Testing Effect
Description: Testing Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The testing effect is defined by Wikipedia as the fact that you more easily remember information you have read by rewriting it instead of rereading it. Investors remember what which they recall from memory better than just hearing the pitch again. This comes from research showing that taking a test that requires one to write out a response improves retention better than just rereading the material. This moves the information into long-term memory. Founders can use the testing...