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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: Connecting Digital and Traditional Marketing Channels
Description: Believe it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing to work together. Â
Why should people care about non-digital channels?
Because some can be effective.Â
Not everything can (or should) be digital. You should have a balance of offline, too.
While we’re a digital marketing firm, our main goal is to do whatever is best for our clients.Â
If that means using offline methods, so be it.
What are examples of offline...