Want to create an interactive transcript for this episode?
Podcast: Amazon Ads Raw Daily
Episode: Episode #26 - Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀
Description: Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀"In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponsored brand campaigns concerning budget rules and their expansion to include top of search impression share and percent of new-to-brand sales as selectable performance metrics.Welcome to Episode 26 of our Amazon Ads Raw Daily podcast. Even though it's a b...