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Podcast: Marketing Against The Grain
Episode: Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)
Description: Most companies are either good at brand or growth, how do you master both?Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.About Joanna LordJoanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she...