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Podcast: Unofficial Partner Podcast
Episode: UP317 What's The Tottenham Stadium Worth?
Description: In April, 2019 Tottenham Hotspur football club opened a new £1 billion state-of-the-art stadium, built on top of the old White Hart Lane ground in North London. One of the sports business stories since then has been the club's aspiration to deliver a naming rights sponsorship deal that surpasses those traditionally seen in Europe. Reports in media outlets claim the club is looking to strike a deal in the region of £25 million a year. Since then the club is augmented the stadium's content offering by securing long-term partnerships with the NFL and Formula One, aswell as music and boxing pr...