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Podcast: In Focus by The Hindu
Episode: What are OTT aggregators and what can they do for you?
Description: The rise of OTT platforms have transformed the entertainment market the world over. At present, there are 50 to 60 OTT streaming platforms operating in India, presenting the consumer with a bewildering array of entertainment options to choose from. In this scenario, a new breed of players is emerging in India: the OTT aggregator. Platforms such as OTTPlay, YuppTV Scope, and Tata Play Binge are bundling multiple OTT offerings in a single place, promising ease of selection and cost savings for the end user.But how reliable are these OTT aggregators? How robust is their value proposition? And are...