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Podcast: The Number
Episode: Episode 105: The Riches are in the Niches with Mark Chyz
Description: The Riches are in the Niches – as business owners we have probably heard this saying a number of times. My guest Mark Chyz, President of CM2 Media. He niches in a couple of ways, but one of the most interesting is by psychographic markers. He also keeps a list ranking his clients – a fascinating exercise. Some of the other roads we go down are:
SEO vs SEMWhy you should start with StrategyCost of Client AcquisitionSetting your marketing budget and how oftenHow to interview for a marketing agency
Mark’s 11 years of being a business owner shine through this episo...