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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Verbatim Effect
Description: Verbatim Effect Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Verbatim effect is defined by Wikipedia as the "gist" of what someone has said that is better remembered than the verbatim wording. Catchphrases and taglines will help investors remember your startup and what it does. Investors remember the essential meaning rather than the specific words you say in a pitch. They will retain the core information but will lose the details. Focus your pitch on the core elements of the deal including the core team, core product...