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Podcast: New Books in Business, Management, and Marketing
Episode: David Riemer, "Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs" (River Grove Books, 2022)
Description: Everyone loves a good story, but more than that, we as humans are programmed on a genetic level to share and learn all kinds of information through stories. When you tap into the power of that response you can use it to engage people on all levels, from customers to audiences to investors, and achieve a connection with them on a fundamental level.David Riemer is a lecturer at the University of California’s Haas School of Business and adviser at Berkeley’s Skydeck Accelerator, where He has been called the “startup whisperer” He has recently put his insi...