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Podcast: Africa Business of Sport Podcast
Episode: E58: Interpreting Data to Drive Commercial and Sporting Success – Columbus Morfaw
Description: In this episode, Founder & Managing Director of Soccerlytics, Columbus Morfaw, joins Edem and Jabu to discuss why he founded Soccerlytics, his experience consulting with leading football clubs such as Atlanta United, St. Louis City and Spezia, how different sport stakeholders can strategically use data-driven analytics to drive commercial and sporting results, and the ways in which data can be leveraged by African football stakeholders in accelerating the growth of the football ecosystem on the continent.
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