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Podcast: HBR On Strategy
Episode: What Is Blue Ocean Strategy — and Where Does It Go Wrong?
Description: Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD, tells IdeaCast host Sarah Green Carmichael that it’s not a guaranteed win.
“What we’ve found is that managers’ existing mental models, the assumptions about what works in competing in existing industry space — they often apply to their efforts to create new markets. And that creates the failure,” Mauborgne explains.
They discuss what specifically can go wrong when you try to implement blue ocean strategy, including the c...