Want to create an interactive transcript for this episode?
Podcast: Building Better CMOs and Marketing Leaders
Episode: Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Description: Full transcriptSince 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and MondelΔz International. But before all that, she was a scientist, earning a BS in chemical engineering.On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why t...