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Podcast: Building Better CMOs and Marketing Leaders
Episode: Norm de Greve, CMO of CVS Health: The Framework Crisis
Description: Full transcriptAs CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health counseling to customers who need it.On this episode of Building Better CMOs, de Greve talks to MMA Global CEO Greg Stuart about all of those things, as well as the balancing act between being successful and doing the...