Want to create an interactive transcript for this episode?
Podcast: The Revenue-Driven CMO
Episode: Successfully Using SMS in B2B Marketing - Mike Manheimer - The Revenue-Driven CMO - Episode # 102
Description: While he is crushing the B2C space today, this special guest built his marketing skills over a long and successful tenure in B2B marketing. Mike Manheimer is the CMO and Head of Growth at PostScript, an SMS tool available for e-commerce sellers on Shopify, but he’s here to explain how the same principles can be applied in B2B. Mike unveils the misconceptions holding marketers back from sending SMS, how the proper use of SMS can help you close deals, and why you need consent to have an effective SMS campaign. Takeaways:...